Because you deserve more than the word ‘delicious’
Type Harder is a copywriting and marketing agency that helps food and beverage brands find their voice and sell more—without falling back on tired food clichés.
Where Are You Now?
You're posting online, but it feels forced and pointless. Your content feels disconnected from your expertise, and this online thing feels like a second job—not a growth lever.
Despite your professional success, your content feels disconnected from your expertise. Those generic templates and courses aren't doing diddly-squat to grow your brand.
While you have an audience, you're hesitant to monetize or scale. You know there's potential, but transforming your expertise into a sustainable business feels overwhelming.
This Is For You If
You're a food entrepreneur building your business, ready to stand out in a crowded market without using tired industry clichés.
You're a restaurateur tired of boring, stagnant social media strategies that don't reflect your venue's true character.
You've created an innovative food product and need help educating your market through compelling content that actually converts.
You're ready to build your authority in the F&B space but need help crafting stories that resonate with your ideal audience.
Where It All Began
Eight years ago, I was slinging margaritas at my tequila bar in Melbourne, convincing people that "one more pitcher" was always a good idea. I didn’t know it then, but I was learning the most valuable lesson in marketing: great stories start in the kitchen, not the boardroom.
Since then, I’ve helped food-focused brands craft powerful copy, scale their visibility, and drive real results—without relying on tired buzzwords like "delicious" or "amazing."